A small travel agency’s client reach was limited by their reliance on traditional marketing practices.
We recognized that the travel industry, like many others, had fundamentally shifted to a digital-first environment. Our clients were increasingly researching and booking trips online, and we needed to meet them where they were.
We launched an Instagram presence, engaging existing clients and implementing a targeted paid campaign for wider reach. To ensure consistent posting and a strong visual identity, we developed a content calendar. Our strategy emphasized high-resolution destination photos and videos, client testimonials, and behind-the-scenes content, while also utilizing relevant hashtags and trends to boost discoverability.
