A federal agency focused on bringing lab discoveries to the public struggled to communicate the concept of technology transfer in an easy-to-understand way.
While developing the video script, we prioritized selecting the right language and identifying the target audience. To enhance the video’s authenticity, we partnered with a New York federal laboratory to film footage of their actual research and development process.
To achieve our goals, we strategically utilized the video across various channels. This involved a targeted advertising campaign reaching key business development teams like Pepsi and General Motors, alongside a comprehensive outreach strategy encompassing email marketing, media relations, industry partnerships, and influencer marketing. Furthermore, the video served multiple purposes, acting as an educational resource, a marketing asset, a fundraising tool, and a valuable resource for talent acquisition.