Rebranding is an exciting venture–even when you need an executive board of 25 to share your vision.

Our team had the opportunity to reinvent an organization, modernize it and define a clear mission. Today, the brand accurately reflects the scientific and technological R&D of its member labs. Aesthetically the logo has meaning; strategically, we provided clarity to the organization’s purpose and defined their objective into a simple statement: to Promote, Educate and Facilitate technology transfer. That is the core mission of the FLC.