Despite its long history, a small government agency faced significant difficulties in engaging potential members and effectively conveying its purpose. It was established that the outdated brand and message was at the route of the problem.
Our team conducted a comprehensive study, including a client survey, to determine the underlying reasons for the organization’s failure to connect.
By undertaking a comprehensive rebranding initiative, the agency was able to revitalize its image and better communicate its mission to the public. The redesign of the organization’s marketing materials and the clarification of its mission statement have led to increased recognition, engagement, and support.
