A small travel agency faced a significant challenge: their client reach was limited due to a reliance on traditional marketing methods. Recognizing that the travel industry had become a digital-first environment where customers research and book trips online, the agency shifted its strategy. To execute this new approach, they launched an Instagram presence, engaging existing clients and implementing a targeted paid campaign to expand their reach. A content calendar was developed to ensure consistent posting and a strong visual identity, with content that included high-resolution destination photos, client testimonials, and behind-the-scenes glimpses. This strategy also leveraged relevant hashtags and trends to boost discoverability and connect with a wider audience.