A Norwegian water startup needed a distinctive packaging design for its new lines of sparkling and spring water. To address this, the design team drew inspiration from Norway’s dramatic landscape of mountains, valleys, and fjords. They incorporated mountainous elements into the packaging to evoke a sense of origin, while an elegant color scheme was chosen to convey the product’s crisp freshness. This resulted in two distinct packaging designs, effectively differentiating the sparkling and spring water lines. The new design was also extended to a company car for promotional purposes, further solidifying the brand’s visual identity.
