A skincare startup aimed to visually convey the purity and efficacy of their clean product line by creating a new brand identity that was both sophisticated and simple. To achieve this, a collaborative effort led to the selection of a green color palette to embody the clean nature of the products, paired with a clean, lowercase serif font for a soft, minimalist aesthetic. The final execution included minimalistic stationery—comprising business cards, letterhead, and envelopes—all produced on high-quality, thick stock, alongside support for an email and social media campaign to launch the new product line.
