A small, local surf shop in the Rehoboth Beach, DE area sought to create a distinct brand identity for their proprietary sunscreen.
We incorporated a color palette of soft pastels like mint green, hazy blue and peach, reminiscent of 1950s beach culture. These colors were chosen to evoke a sense of nostalgia and a carefree summer atmosphere.
After exploring various options, we landed on a logo that successfully attracted the target clientele. This logo incorporated a retro font and a vintage-style overlay, demonstrating the effectiveness of our design process.
