A small, local surf shop in the Rehoboth Beach, DE, area wanted to create a distinct brand identity for its proprietary sunscreen. To achieve this, a color palette of soft pastels like mint green, hazy blue, and peach was incorporated, reminiscent of 1950s beach culture. These colors were chosen to evoke a sense of nostalgia and a carefree summer atmosphere. After exploring various options, a logo was developed that successfully attracted the target clientele. This logo featured a retro font and a vintage-style overlay, demonstrating the effectiveness of the design process.
