WBAT Safety, a comprehensive web-based safety management solution, recognized the need for a distinctive logo to enhance its brand identity and appeal to potential clients. The solution focused on creating a brand that resonated with the audience and clearly communicated its mission. A slate blue color palette, inspired by aircraft materials, was chosen to convey stability, while a military-inspired font and an iconic “W” with a flight element completed the brand identity. The execution involved providing a comprehensive suite of brand assets, including the logo, detailed brand guidelines, and social media graphics for various campaigns.
