WBAT Safety, a comprehensive web-based safety management solution, required a distinctive logo to enhance its brand identity and appeal to potential clients.
We aimed to create a brand that resonated with the audience and clearly communicated the mission. The slate blue color palette, inspired by aircraft materials, conveys stability. The military-inspired font and the iconic “W” with a flight element complete the brand identity.
A comprehensive suite of brand assets, including a logo, brand guidelines, and social media graphics for various campaigns, was provided.
