BRANDING. GRAPHIC DESIGN. PACKAGING DESIGN.

Cratere Nero

ClientCratere Nero (The Black Crater)
RoleCreative Direction, Design
THE PROBLEM

Recognizing the need to enhance brand perception and drive sales, a Sicilian wine producer sought a sophisticated redesign for their Etna Rosa label, aiming to elevate its image and appeal to a discerning clientele.

THE SOLUTION

To emphasize the terroir, we integrated a topographical map of the vineyards surrounding Mount Etna into the design. Recognizing the label’s critical role in persuasion, we ensured it could effectively attract, communicate, persuade, and reassure consumers, ultimately driving bottle purchases.

 

THE EXECUTION

Recognizing that subtle manipulations of color and other visual cues on a wine bottle can influence consumer perceptions of taste and aroma, we strategically designed the bottle and label to enhance the wine’s perceived characteristics. This approach proved highly effective, leading to increased sales and demonstrating the significant impact of visual aesthetics on consumer preferences.

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