A Sicilian wine producer sought a refined design for their Etna Rosso label to boost brand perception and sales among discerning clients. The new label prominently featured a topographical map of Mount Etna’s vineyards to emphasize terroir, transforming it into a persuasive tool. This strategic redesign, meticulously considering how subtle visual cues influence taste perception, proved highly effective, significantly increasing sales and highlighting the impact of aesthetics on consumer preferences.
