A client was struggling with a fragmented business development strategy across multiple industries, leading to inconsistent lead generation, missed opportunities, and difficulty highlighting its expertise. To fix this, we proposed a targeted social media campaign. This campaign aimed to position DZ as an industry leader by showcasing its services and successes, generating leads with custom content, and using platform-specific advertising.
The social media strategy rolled out in three phases: first, Research & Planning, covering industry analysis, audience definition, and KPI setup; second, Content & Implementation, focusing on creating tailored content, optimizing platforms, running targeted ads, and engaging the audience; and finally, Monitoring & Optimization, which involved tracking performance, making data-driven adjustments, and reporting results.
