DZ’s lack of multi-industry business development strategy resulted in inconsistent lead generation, missed market opportunities, resource inefficiencies, unclear brand positioning, and difficulty showcasing industry expertise.
A targeted social media campaign would establish DZ as an industry leader, showcasing services and successes, generate leads through tailored content, and utilize platform-specific advertising.
The social media strategy was executed in three phases: 1. Research & Planning: industry analysis, audience definition, and KPI setup. 2. Content & Implementation: tailored content creation, platform optimization, targeted ads, and engagement. 3. Monitoring & Optimization: performance tracking, data-driven adjustments, and reporting.
